Problem 1
Traffic is growing slowly but lead quality is inconsistent.
Service
SEO Audit Canada: 150+ Point Review with a Prioritised 90-Day Roadmap
150+ point SEO audit for Canadian sites with a prioritised 90-day action roadmap. Benchmarked against your actual competitors on Google.ca.
Canadian Market FocusExecution + StrategyTransparent Monthly Reporting
What Is SEO Audit?
An SEO audit is a 150+ point analysis of every factor preventing your Canadian website from ranking, covering technical health, on-page quality, backlink profile, and content gaps, delivered as a prioritised 90-day roadmap you can hand directly to your team. Clients who action the roadmap see measurable ranking improvements within 60–90 days of completing priority fixes.
Every audit benchmarks your site against the 3–5 Canadian domains outranking you on Google.ca, identifying exactly where competitors have a structural advantage in domain authority, content depth, or technical health. Every finding includes implementation guidance, effort estimate, and expected ranking impact, so your team knows what to fix first and why.
At the end of an audit you receive a clear, prioritised roadmap: not a list of 200 issues in order of severity, but a sequenced action plan that tells you exactly what to fix first, what to fix next, and what to ignore.
What's Included
- Full technical crawl audit (crawlability, indexation, redirects, errors)
- Core Web Vitals and page speed assessment
- On-page analysis (titles, metas, headings, content quality, internal links)
- Backlink profile review and toxic link identification
- Canadian competitor benchmarking (3–5 competitors)
- Content gap analysis, keywords competitors rank for that you don't
- Local SEO signals audit (if applicable)
- Prioritised 90-day action roadmap with effort and impact scoring
Common Problems We Solve
Problem 2
Competitors outrank your core commercial pages in key Canadian cities.
Problem 3
SEO work is happening, but priorities and expected outcomes are unclear.
Problem 4
You need a plan that aligns rankings to qualified pipeline and revenue.
Why It Matters in Canada
A Canadian SEO audit goes beyond checking global best practices. We evaluate your site against the specific competitive landscape of your Canadian market, the actual domains outranking you on Google.ca, not a generic benchmark.
We assess Canadian-specific factors including geographic signal consistency,.ca domain considerations, bilingual content quality for Quebec-facing businesses, and city-level landing page effectiveness.
Our audit deliverable is built to be actioned, not filed away. Every recommendation includes implementation guidance, priority level, and the expected ranking impact for your Canadian market.
Our Process
- 1Step 1
Data Collection & Crawl: We connect to your Google Search Console, Google Analytics, and run a full site crawl, collecting the raw data that forms the basis of every audit finding.
- 2Step 2
Technical & On-Page Analysis: We systematically evaluate your site's technical health, on-page optimisation quality, content depth, and internal link architecture against Canadian search ranking requirements.
- 3Step 3
Competitive Benchmarking: We analyse your top 3–5 Canadian competitors, their keyword rankings, backlink profiles, content coverage, and site structure, so your audit findings are contextualised against the competition you actually need to beat.
- 4Step 4
Prioritised Roadmap Delivery: We present your audit findings in a clear, prioritised roadmap session. Every issue is scored by effort vs. impact, so your team knows exactly where to start and what the expected outcomes are.
What You Receive Each Month
Execution Summary
Completed work, priorities closed, and technical/content updates shipped.
Performance Review
Traffic quality, ranking movement, and page-level opportunity analysis.
Next-Month Plan
Clear upcoming actions mapped to effort, impact, and business outcomes.
Who It's For
Canadian businesses experiencing declining organic traffic who need a clear diagnosis before committing to a full SEO engagement
Marketing teams evaluating their current agency's performance and wanting an independent, unbiased assessment of what's actually been done and what's missing
Business owners launching a new site or completing a platform migration who want to start with a clean SEO foundation and a clear 90-day roadmap
Results Snapshot
150+
Point Audit Covering Technical, On-Page & Off-Page
90-Day
Prioritised Action Roadmap Included with Every Audit
90%
Client Retention Rate
Results vary by baseline, competition, and implementation speed, but most clients see early visibility and lead-quality improvements once technical blockers and high-intent pages are prioritized.
Coverage Across Canada
We work with businesses nationally and locally. Primary coverage includes Ontario, British Columbia, Alberta, Quebec, Manitoba, Saskatchewan, Nova Scotia, and growth-focused markets in every province.
Toronto, Vancouver, Calgary, Montreal, Ottawa, Edmonton, Winnipeg, Quebec City, Hamilton, Kitchener-Waterloo, Halifax, Victoria, Saskatoon, Regina, Kelowna, Barrie, London ON, Windsor, Mississauga, Brampton, Surrey, Burnaby, Richmond BC, Laval, Gatineau
Frequently Asked Questions
For most Canadian business websites (under 10,000 pages), a comprehensive audit takes 7–10 business days. Larger or more complex sites may take 2–3 weeks. We confirm the timeline before starting.
We ask for read-only access to Google Search Console and Google Analytics. Everything else, the crawl, competitor analysis, backlink audit, we conduct using our own tools.
Both. Every issue in the audit includes a recommended fix, effort estimate, and expected ranking impact. The deliverable ends with a prioritised 90-day roadmap you can hand directly to your team or developer.
Yes, pre-migration audits are one of our most common use cases. We identify which pages are ranking and must be preserved, map all necessary redirects, and flag technical risks before they happen.
Yes. Our audit process is platform-agnostic. We've audited sites on Shopify, WordPress, Webflow, Next.js, Squarespace, and enterprise custom builds. Implementation recommendations are always specific to your platform.
You can implement the roadmap independently, have your developer action it, or engage us for ongoing SEO retainer work. Many clients use the audit as their starting point for a longer engagement, but there's no obligation.
Ready to rank higher across Canada?
Book your free consultation and get a strategy tailored to your market, goals, and current SEO baseline.